Engaging the younger generation

Surprisingly the younger generation (often labelled as the Millennial Generation or Generation Y, or plain 18-29 year olds) have a preference in the way want interact with brands, and it’s not necessarily how marketers think.

I recently overheard a marketing exec, who clearly thought he had his finger on the pulse, state: “If you want to engage younger people, move all your budget into social media and mobile advertising. That’s where the action is.”

Not something to endorse.

MMA: Quarter of Consumers More Likely to Respond to Advertising If Offered A Mobile Response Option

Published 23rd September A recent European study, by the Mobile Marketing Association (MMA) ( and research partner, Lightspeed Research (, has found on average a quarter of consumers would be more likely to respond to advertising in any media if it allowed them to do so using their mobile device. The findings of the study should be a wake-up call to advertising and media…

Nokia ‘Dot’ – the power of the N8

Published 17th September A new ad for the Nokia N8 using a CellScope microscope has set a Guinness World Record for the “smallest stop-motion animation character in a film”. The ad, by Wallace & Gromit creators Aardman Animations for Wieden + Kennedy London, features Dot, a 9mm girl who wakes up in a magical, magnified world to discover her surroundings…