Indigo102

Make Your WordPress Site Google AMP Compatible

Google’s AMP (Accelerated Mobile Pages) project is live. That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results. So, how do you make your WordPress site compatible? Well, luckily…

Gary Vaynerchuk Explains: How Marketing Works

MARKETERS RUIN EVERYTHING: Whether it’s radio, television, Facebook, Groupon, Living Social, Snapchat, or even email, once enough attention is being given to a particular platform, marketers come along and ruin the sh*t out of it. It’s just the way it goes, and that’s okay. Please follow and like us:

One simple rule for mobile commerce

When someone visits a commerce site on their mobile, they are there to buy, not browse around and consume content. So, get to the point: The limited screen size of a mobile means everything should be focused on conversion! Do not try to replicate a desktop browsing and search environment on a mobile device as it will cost you dearly.   Please follow and like us:

Then there is mobile optimisation

People are spending increasingly more time on mobile devices with every passing year, but many businesses still struggle to get anything like the results they expect. A recent survey, by Chango, of 500 marketing and agency execs reported that 86% said they had a mobile-optimised website. The reality, less than 5% will have an online presence that is actually optimised…

Engaging the younger generation

Surprisingly the younger generation (often labelled as the Millennial Generation or Generation Y, or plain 18-29 year olds) have a preference in the way want interact with brands, and it’s not necessarily how marketers think.

I recently overheard a marketing exec, who clearly thought he had his finger on the pulse, state: “If you want to engage younger people, move all your budget into social media and mobile advertising. That’s where the action is.”

Not something to endorse.

Going Mobile? 4 Initial Thoughts on Mobile You Need NOW!

A great posting from MobileWeb Company, a leading specialist marketing and services provider that truly understands mobile. Full article from Mobileweb Company: Here. Does mobile feature in your marketing mix? If not, you’re potentially missing a serious opportunity to engage consumers. According to Forrester Research you are likely to be in the minority, 3 out of 4 marketers have suggested that they will…

Double Digit Growth of Local Mobile Usage, but what are the Traditional players doing about it?

Published 29th July Study Shows Double Digit Growth of Local Mobile Usage, Unlocking Access to Younger, Wealthier, On-the-Go Consumers “A US report published today by Comscore and the Yellow Pages association has shown that Consumers looking for local businesses are increasingly turning to their mobile devices to access Internet Yellow Pages and local sites, while similar local searches performed on…

M-publishing, a future for media owners…

Published 2nd June Yesterday Camerjam events hosted another great mobile service focused conference. The event titled ‘M-publishing’ focused on the future of publishing in the mobile environment. The event opened with a great key note from the effervesent Jonathan MacDonald. Below: The future of publishing June 2010 As you can imagine there was a lot of talk about applications, I don’t how many times…

Mobile web is going to be bigger that the PC web

Published 19th November In response to a post on Forum Oxford. The mobile web is going to be bigger that the PC web because there are simple more of us with access, the mobile always with us and turned on. Mobile will be the first point of access to the internet environment for many moving forward, rather than mutually exclusive…

Pages Jaunes – Sets growth not debt as priority

Published 19th November Yesterday French yellow-pages publisher PagesJaunes said growth was more important than balance-sheet concerns as it wanted the freedom to be part of an expected consolidation among local information providers. Chief executive Jean-Pierre Remy told an investor conference the group had no debt due until late 2013, and headroom on its debt covenants of more than 20 percent,…