iPhone

iPhone

‘iSyndrome’ – Why limit your slice of the pie?

Published 7th April iSyndrome (ai sindreum) n. a symptom, characteristic, or belief, that building an iPhone application translates to = mobile strategy. In conversation with leading mobile search expert Peggy Ann Salz, of mobileGroove (of which I am a Guest columnist), we ended up talking about some of the fundamental challenges that organisations face when defining and developing a mobile…

Flurry of stats paints shocking picture of Application loyalty

Published 5th January Apple has announced that its App Store has now generated more than three billion downloads. News flying around about the partnership of Comscore and Flurry has brought something quite alarming into the open; iPhone and Android Applications for many organisations actually today represent a very poor investment. Why? Retention of users to iPhone and Android applications appears to be far worse…

2010 battle: iPhone vs Android – don’t write Microsoft off just yet

Published 18th December I earlier came across an article titled ‘Is 2010 going to be the year of the greatest battle yet, Android v iPhone?’. I have taken the decision not to share as in short, No it is not! It is amazing to see so many supposed intelligent people being taken in by the iPhone and now the Android…

Mobile strategy – iPhone should factor but certainly not dominate.

Published 21st October Apple’s push into the mobile market has been interesting – some say a game change – they have certainly shaken the market up, but have they really delivered the results? If only they had sold as many devices as column inches that they have achieved. There seems to have been a global obsession with the iPhone. From…

Three times more consumers browse the web from a BlackBerry than an iPhone

Published 8th September According to statistics released by Bango, BlackBerry is now the third most popular mobile phone for browsing the web in the USA, accounting for 14% of all mobile traffic. BlackBerry is also placed fifth in the UK and worldwide, above all Apple iPhones, with Nokia remaining the overall global leader with over 36% of traffic seen. Once…