How ‘Local’ can you go?

Published 14th January The frenzy has started as organisations jostle for a position in the mobile application hall of fame – ‘Local’ is shaping up to be one of the most hotly contested areas. What is it really going to take to make a mark and how ‘Local’ can you go? The Apple strap-line resonates […]

Inside Track: The Race To Deliver Value In Mobile Advertising; Will Publishers “Get” It?

Published 26th November First of Martin’s Inside track columns on mobile. Directly from leading online site mSearchgroove.   Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next […]

Mobile local: the value, the players, the potential winners

Published 25th August In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value […]