Published 23rd October
Strategies to Fight Ad-sponsored Rivals

Published:
October 22, 2009

Paper Released:
September 2009

Authors:
Ramon Casadesus-Masanell and Feng Zhu

Executive Summary:
Many companies choose to finance themselves using ad revenues and offer their products or services—from newspapers to software applications, television programs, and online search—free to consumers. Yet the emergence of ad-sponsored entrants in various industries poses significant threats to the [...]

Published 30th September
I just read this great article by Thom Kennon and thought it would be worthwhile to re-publish it on my blog to spread the word. This is an absolute must read for every marketer. It is a wake-up call for all those who still think that mobile marketing can be “the fifth wheel” of a marketing [...]

Published 28th September
A truely clever integration of traditional print marketing and digital marketing. Ok not everyones cup of tea but used to great effect in this execution.
To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo have combined traditional print media with mobile. So how does it work?
You open up a magazine, browse as [...]

Published 10th September
Today the overwhelming majority of people with mobile phones use it to communicate with each other. Interactive communication is the most predominant, most consistent, and most active use of the mobile today.
The mobile phone is a communication and social tool. The mobile has given a freedom to the consumer to be contactable, organise, [...]

Published 14th August
Having recently read about the raging debate at Marketing Week on the potential impact online video will have on television advertising. Yesterday the bus waiting experience came true. Nothing for a while then a couple come a long at the same time. Online video as a promotional medium – broadcasters may well be worried.
Ok. YouTube has [...]

Author: Martin Wilson
The mobile marketing opportunity around the 2010 World Cup is without a doubt going to be significant. The interest that a global event of this nature will attract is just massive. There will be a huge desire to feed on content and services linked to the event, whether football or location related. Mobile [...]