Marketing

Number of Mobile Internet users set to boom in the UK

Published 24th September 36% of UK Mobile Consumers plan to use the Mobile Internet in Next Year The latest European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found over a third of UK consumers plan to use the mobile Internet in the next year. The research shows high interest in mobile websites, with an average of 28% of…

MMA: Quarter of Consumers More Likely to Respond to Advertising If Offered A Mobile Response Option

Published 23rd September A recent European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found on average a quarter of consumers would be more likely to respond to advertising in any media if it allowed them to do so using their mobile device. The findings of the study should be a wake-up call to advertising and media…

Harvard Business School – Strategies to Fight Ad-sponsored Rivals

Published 23rd October Strategies to Fight Ad-sponsored Rivals Published: October 22, 2009 Paper Released: September 2009 Authors: Ramon Casadesus-Masanell and Feng Zhu Executive Summary: Many companies choose to finance themselves using ad revenues and offer their products or services—from newspapers to software applications, television programs, and online search—free to consumers. Yet the emergence of ad-sponsored entrants in various industries poses…

Making mobile the heart of multichannel marketing in next planning cycle

Published 30th September I just read this great article by Thom Kennon and thought it would be worthwhile to re-publish it on my blog to spread the word. This is an absolute must read for every marketer. It is a wake-up call for all those who still think that mobile marketing can be “the fifth wheel” of a marketing strategy or, worse still,…

The incomplete ad – combining print and mobile media

Published 28th September A truely clever integration of traditional print marketing and digital marketing. Ok not everyones cup of tea but used to great effect in this execution. To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo have combined traditional print media with mobile. So how does it work? You open up a magazine, browse as normal, flickering…

Mobile advertising needs to recognise communication and social aspects

Published 10th September Today the overwhelming majority of people with mobile phones use it to communicate with each other. Interactive communication is the most predominant, most consistent, and most active use of the mobile today. The mobile phone is a communication and social tool. The mobile has given a freedom to the consumer to be contactable, organise, gather knowledge, to…

Impact of Online video on TV advertising – the future of online marketing

Published 14th August Having recently read about the raging debate at Marketing Week on the potential impact online video will have on television advertising. Yesterday the bus waiting experience came true. Nothing for a while then a couple come a long at the same time. Online video as a promotional medium – broadcasters may well be worried. Ok. YouTube has been around for…