Published 23rd October
Strategies to Fight Ad-sponsored Rivals
Published:
October 22, 2009
Paper Released:
September 2009
Authors:
Ramon Casadesus-Masanell and Feng Zhu
Executive Summary:
Many companies choose to finance themselves using ad revenues and offer their products or services—from newspapers to software applications, television programs, and online search—free to consumers. Yet the emergence of ad-sponsored entrants in various industries poses significant threats to the [...]











