Published 10th November
Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here.
pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television.
The media industry has changed. The way media is delivered, the way we consume media has changed. It was [...]

Published 23rd October
“The real voyage of discovery consists not in seeking new landscapes, but in seeing with new eyes.”
Marcel Proust

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Published 14th October
A fantastic look at the effect of digital technologies on the world we live in. To give you a flavour the quotes specific to mobile:
“The computer in your mobile phone today
is a million times cheaper
and a thousand times more powerful
and about a hundred thousand times smaller
[than the one computer at MIT in 1965]“
 
“So [...]

Published 12th October
Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here.
pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television.

The media industry has changed. The emergence of digital technologies has seen to that, more people are reached by [...]

Published 5th October
Partnerships and Joint ventures have to be a way forward.
I previously wrote about how the market opportunity in the new media world will be realised by the those that have grown up around the digital environment – the indigenous – as they are the ones that are most likely to get it and [...]

Published 30th September
I just read this great article by Thom Kennon and thought it would be worthwhile to re-publish it on my blog to spread the word. This is an absolute must read for every marketer. It is a wake-up call for all those who still think that mobile marketing can be “the fifth wheel” of a marketing [...]

Published 29th September
Touch Local have acquired from ITV 100% of the share capital of Enable media who operate Scoot and AskAlix in the UK. Established in 2004, TouchLocal is backed by Balderton Capital, the leading Venture Capital Firm.
 The key benefits of this acquisition are as follows:
 1. A combined paying customer base in excess of 25,000 local [...]

Published 28th September
A truely clever integration of traditional print marketing and digital marketing. Ok not everyones cup of tea but used to great effect in this execution.
To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo have combined traditional print media with mobile. So how does it work?
You open up a magazine, browse as [...]

Published 23rd September
Yell Group (LSE: YELL.L – news) , the company behind the Yellow Pages directories, will launch an equity offering in a bid to raise at least £500m to pay down debt.
The group, which is currently struggling under a £3.8bn debt burden, aims to take that down to £3.3bn with the equity raising, before [...]

Published 21st September
The digital advertising and publishing market is poised for growth, supported by new mobile devices and advances in applications and technology. A new survey from the Audit Bureau of Circulations reveals that print publishers are focusing on the market as a prime opportunity to expand their brands, reach new audiences and generate additional [...]