Media: Future of FREE and Advertising

 Published 19th October Two very interesting interviews with Martin Sorrell, WPP CEO. Well woth a few minutes of your time. The first, Sorrell is asked about the content and gives his views on why FREE does not work: The second, he gives his views on the future of advertising:    Published by Martin Wilson Martin Wilson […]

Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March Guest post published on mSearchGroove  EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, […]

The New New Media – changing shape of content (No. 2)

Published 10th November Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The way media is delivered, the way we consume media has […]

The New New Media – real voyage of discovery

Published 23rd October “The real voyage of discovery consists not in seeking new landscapes, but in seeing with new eyes.” Marcel Proust

Impact of digital technology – Now that’s convergence!

Published 14th October A fantastic look at the effect of digital technologies on the world we live in. To give you a flavour the quotes specific to mobile: “The computer in your mobile phone today is a million times cheaper and a thousand times more powerful and about a hundred thousand times smaller [than the […]

The New New Media – changing face of media (No. 1)

Published 12th October Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The emergence of digital technologies has seen to that, more people […]

Media: It is a control thing!

Published 5th October Partnerships and Joint ventures have to be a way forward. I previously wrote about how the market opportunity in the new media world will be realised by the those that have grown up around the digital environment – the indigenous – as they are the ones that are most likely to get […]

Making mobile the heart of multichannel marketing in next planning cycle

Published 30th September I just read this great article by Thom Kennon and thought it would be worthwhile to re-publish it on my blog to spread the word. This is an absolute must read for every marketer. It is a wake-up call for all those who still think that mobile marketing can be “the fifth wheel” of a […]

Touch Local acquire Scoot from ITV

Published 29th September Touch Local have acquired from ITV 100% of the share capital of Enable media who operate Scoot and AskAlix in the UK. Established in 2004, TouchLocal is backed by Balderton Capital, the leading Venture Capital Firm.  The key benefits of this acquisition are as follows:  1. A combined paying customer base in excess […]

The incomplete ad – combining print and mobile media

Published 28th September A truely clever integration of traditional print marketing and digital marketing. Ok not everyones cup of tea but used to great effect in this execution. To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo have combined traditional print media with mobile. So how does it work? You open up a […]