Published 23rd September Yell Group (LSE: YELL.L – news) , the company behind the Yellow Pages directories, will launch an equity offering in a bid to raise at least £500m to pay down debt. The group, which is currently struggling under a £3.8bn debt burden, aims to take that down to £3.3bn with the equity [...]

Published 21st September The digital advertising and publishing market is poised for growth, supported by new mobile devices and advances in applications and technology. A new survey from the Audit Bureau of Circulations reveals that print publishers are focusing on the market as a prime opportunity to expand their brands, reach new audiences and generate [...]

Published 10th September Today the overwhelming majority of people with mobile phones use it to communicate with each other. Interactive communication is the most predominant, most consistent, and most active use of the mobile today. The mobile phone is a communication and social tool. The mobile has given a freedom to the consumer to be [...]

Published 8th September According to statistics released by Bango, BlackBerry is now the third most popular mobile phone for browsing the web in the USA, accounting for 14% of all mobile traffic. BlackBerry is also placed fifth in the UK and worldwide, above all Apple iPhones, with Nokia remaining the overall global leader with over [...]

Published 25th August In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value [...]

Published 20th August Only a couple of days ago I wrote about the potential impact that online video would have on TV advertising. Today the BBC reported the first ever digital video advert will published in a traditional paper magazine in the US in September. The video-in-print ads will appear in selected copies of the US magazine Entertainment Weekly [...]

Published 14th August Having recently read about the raging debate at Marketing Week on the potential impact online video will have on television advertising. Yesterday the bus waiting experience came true. Nothing for a while then a couple come a long at the same time. Online video as a promotional medium – broadcasters may well be worried. [...]

Published 6th August 2009 Whilst sitting by the pool on holiday I began reading a recent edition of Wired. In the same publication it was intriguing to see two completely contrasting views on the future of content on the web, especially considering it was from the powerhouses  News Corp and Google. In short, News Corp think you should pay for [...]

The thoughts of a London schoolboy, Matthew Robson, on how he and friends consume media has become a sensation among City analysts and media executives desperate to discover the habits of younger generations.