Mobile megatrends 2011 (VisionMobile)

A great posting from MobileWeb Company, a leading specialist marketing and services provider that truly understands mobile. Full article from Mobileweb Company: Here. Does mobile feature in your marketing mix? If not, you’re potentially missing a serious opportunity to engage consumers. According to Forrester Research you are likely to be in the minority, 3 out of 4 marketers [...]

Published 27th September Less is more with Microsoft Windows Phone 7  The new marketing campaign for Windows Phone 7 has emerged. It seems that the message Microsoft is trying to push is that you’ll get more done with less! The adverts attempt to push the simple interface and contrast that of its rivals that require their owners to [...]

Published 24th September 36% of UK Mobile Consumers plan to use the Mobile Internet in Next Year The latest European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found over a third of UK consumers plan to use the mobile Internet in the next year. The research shows high interest in mobile websites, with [...]

Published 23rd September A recent European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found on average a quarter of consumers would be more likely to respond to advertising in any media if it allowed them to do so using their mobile device. The findings of the study should be a wake-up [...]

Published 23rd September  The latest column post from our Managing Director – Martin Wilson -  mSearchgroove; the leading source of analysis and commentary on mobile search, mobile advertising, and social media.  Seven Shortcomings That Can Wreck Your Mobile Strategy – Not just saying whats wrong, but suggesting solutions. Link to post on msearchgroove: Here Column post What are [...]

Published 17th September A new ad for the Nokia N8 using a CellScope microscope has set a Guinness World Record for the “smallest stop-motion animation character in a film”. The ad, by Wallace & Gromit creators Aardman Animations for Wieden + Kennedy London, features Dot, a 9mm girl who wakes up in a magical, magnified [...]

Published 16th September The report is from Pew Internet & American Life Project written by Kristen Purcell, Roger Entner, Nichole Henderson As there are some very interesting elements of the report I have chosen to publish the complete report on my blog. Alternatively you can download a PDF version of report or use the link [...]

Published 15th September In the middle of BIA/Kelsey’s Directional Media Strategies 2010 (DMS 2010) conference in Dallas, US and on the eve of the European Association of Directory Publishers (EADP) conference in Venice, Italy – an announcement from Nokia, the largest mobile player in the world, and Intuit, a leading provider of business solutions for small and medium-sized businesses. [...]

Published 10th September In an interesting analysis this week from International Data Corporation (IDC), they provide a stark view of the likely changes in the mobile market over the next few years. The report looks at the market share of core Smartphone mobile operating systems, trends of the industry today and provides a prediction of [...]