Mobile advertising

The mobile touch web – virtual roundtable

Published 12th May Mobile. Touch. Web In the past 15 years technology has changed in ways that no one could have forseen. Now with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable. However…  A Collaborative vision If we’re all heading in the same direction why not make use of the hive…

Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March Guest post published on mSearchGroove  EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, as I pointed out during…

Making mobile the heart of multichannel marketing in next planning cycle

Published 30th September I just read this great article by Thom Kennon and thought it would be worthwhile to re-publish it on my blog to spread the word. This is an absolute must read for every marketer. It is a wake-up call for all those who still think that mobile marketing can be “the fifth wheel” of a marketing strategy or, worse still,…

The incomplete ad – combining print and mobile media

Published 28th September A truely clever integration of traditional print marketing and digital marketing. Ok not everyones cup of tea but used to great effect in this execution. To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo have combined traditional print media with mobile. So how does it work? You open up a magazine, browse as normal, flickering…

Mobile advertising needs to recognise communication and social aspects

Published 10th September Today the overwhelming majority of people with mobile phones use it to communicate with each other. Interactive communication is the most predominant, most consistent, and most active use of the mobile today. The mobile phone is a communication and social tool. The mobile has given a freedom to the consumer to be contactable, organise, gather knowledge, to…

10 things you absolutely have to know about mobile applications right now!!

Published 7th September I have just been sent over a list of the top 10 things you need to know about mobile applications, compiled by the IAB (Internet Advertising Bureau). I believe they are spot on and typically what I preach as such I felt the need to share: 1. Only do apps when you need more. Compared to browsing, mobile apps offer a…

Realising the mobile opportunity

The following presentation is one we typically share with Execs when we talk about the opportunity that the mobile channel presents and how to develop and commercialise that channel.   Realising The Mobile Opportunity View more presentations fromIndigo 102.

Mobile local: the value, the players, the potential winners

Published 25th August In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value to the consumer. There is…