Published 12th May
Mobile. Touch. Web
In the past 15 years technology has changed in ways that no one could have forseen. Now with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable. However… 
A Collaborative vision
If we’re all heading in the same direction why not make use of the [...]

Published 24th March
Guest post published on mSearchGroove 
EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, as I [...]

Published 2nd December

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Published 26th November
First of Martin’s Inside track columns on mobile. Directly from leading online site mSearchgroove.
 
Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next few years. Where’s [...]

Published 30th September
I just read this great article by Thom Kennon and thought it would be worthwhile to re-publish it on my blog to spread the word. This is an absolute must read for every marketer. It is a wake-up call for all those who still think that mobile marketing can be “the fifth wheel” of a marketing [...]

Published 28th September
A truely clever integration of traditional print marketing and digital marketing. Ok not everyones cup of tea but used to great effect in this execution.
To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo have combined traditional print media with mobile. So how does it work?
You open up a magazine, browse as [...]

Published 10th September
Today the overwhelming majority of people with mobile phones use it to communicate with each other. Interactive communication is the most predominant, most consistent, and most active use of the mobile today.
The mobile phone is a communication and social tool. The mobile has given a freedom to the consumer to be contactable, organise, [...]

Published 7th September
I have just been sent over a list of the top 10 things you need to know about mobile applications, compiled by the IAB (Internet Advertising Bureau). I believe they are spot on and typically what I preach as such I felt the need to share:
1. Only do apps when you need more. Compared to browsing, mobile [...]

The following presentation is one we typically share with Execs when we talk about the opportunity that the mobile channel presents and how to develop and commercialise that channel.  
Realising The Mobile Opportunity
View more presentations fromIndigo 102.

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Published 25th August
In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value to [...]