Published: 15 Jul 2009 NEW RESEARCH published today by ‘Research and Markets’ has revealed that mobile advertising is set to rise by 59 per cent in the coming year. The survey found that when compared to other forms of advertising (print, Internet, TV, radio, direct mail), mobile is growing at a much faster rate because [...]

Author: Martin Wilson The mobile marketing opportunity around the 2010 World Cup is without a doubt going to be significant. The interest that a global event of this nature will attract is just massive. There will be a huge desire to feed on content and services linked to the event, whether football or location related. [...]

Author: Martin Wilson It ticks so many boxes. Consider the audience. In nearly every country in Europe and around the world mobile has mass penetration. Usage of mobile services continues to see rapid growth in line with our every increasing appetite for information.   Mobile has the ability to get closer to the point of purchase [...]

Author: Martin Wilson Despite so much doom and gloom about local advertising in general – across newspapers, direct mail, TV, radio, yellow pages, outdoor, magazines and fixed online – collectively forecast by BIA Financial Network (BIA), parent of the Kelsey Group, to decline to $144.4 billion by 2013 from $155 billion last year.  The decline [...]