Mobile content

The mobile touch web – virtual roundtable

Published 12th May Mobile. Touch. Web In the past 15 years technology has changed in ways that no one could have forseen. Now with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable. However…  A Collaborative vision If we’re all heading in the same direction why not make use of the hive…

Mobile web use to triple in Western Europe by 2014

Published 7th September More than a third of consumers in Western Europe will use the mobile web by 2014, says Forrester. Its new study claims mobile Internet adoption will grow to 39 per cent in the region from 13 per cent in 2008. It adds that a third of Western European consumers will own Internet-enabled phones in 2014. The context…

10 things you absolutely have to know about mobile applications right now!!

Published 7th September I have just been sent over a list of the top 10 things you need to know about mobile applications, compiled by the IAB (Internet Advertising Bureau). I believe they are spot on and typically what I preach as such I felt the need to share: 1. Only do apps when you need more. Compared to browsing, mobile apps offer a…

Realising the mobile opportunity

The following presentation is one we typically share with Execs when we talk about the opportunity that the mobile channel presents and how to develop and commercialise that channel.   Realising The Mobile Opportunity View more presentations fromIndigo 102.

Mobile local: the value, the players, the potential winners

Published 25th August In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value to the consumer. There is…

Mobile content reformatting

At Indigo 102 we fully support the efforts of Luca Passani and the Rules for Responsible Reformatting: A Developer Manifesto Martin Wilson Managing Director Indigo 102