Published 29th July
Study Shows Double Digit Growth of Local Mobile Usage, Unlocking Access to Younger, Wealthier, On-the-Go Consumers
“A US report published today by Comscore and the Yellow Pages association has shown that Consumers looking for local businesses are increasingly turning to their mobile devices to access Internet Yellow Pages and local sites, while similar local [...]

Published 2nd June

Yesterday Camerjam events hosted another great mobile service focused conference. The event titled ‘M-publishing’ focused on the future of publishing in the mobile environment.
The event opened with a great key note from the effervesent Jonathan MacDonald. Below:
The future of publishing June 2010
As you can imagine there was a lot of talk about applications, I don’t how many [...]

Published 12th May
Mobile. Touch. Web
In the past 15 years technology has changed in ways that no one could have forseen. Now with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable. However… 
A Collaborative vision
If we’re all heading in the same direction why not make use of the [...]

Published 9th April
Two videos based on a great publication from Young and Rubicam – presented by Simon Silvester.
MOBILE

Always on
Always with you
Always connected

The world is changing as the mobile becomes the computer.
Part 1:

Part 2:

Share and Enjoy:

Published 7th April
iSyndrome (ai sindreum) n. a symptom, characteristic, or belief, that building an iPhone application translates to = mobile strategy.

In conversation with leading mobile search expert Peggy Ann Salz, of mSearchGroove (of which I am a Guest columnist), we ended up talking about some of the fundamental challenges that organisations face when defining and [...]

Published 2nd March
The DUST has settled from this 2010’s mighty industry event – Mobile World Congress (MWC) in Barcelona – yet a FRENETIC interest in EVERYTHING mobile remains. Mobile the HOT topic and a MUST have.
For many ORGANISATIONS it almost seems that if mobile is not on the AGENDA someone is going to be held [...]

Published 5th February
Key for Traditional media owners to succeed in THE NEW NEW Media world is to determine their unique strenghts and essential characteristics and then focus.
If the relevant organisations can understand their unique strengths and the essential characteristics to their offer then there is the possibility of mapping a sustainable future. Digital has changed the landscape [...]

Published 14th January
The frenzy has started as organisations jostle for a position in the mobile application hall of fame – ‘Local’ is shaping up to be one of the most hotly contested areas. What is it really going to take to make a mark and how ‘Local’ can you go?
The Apple strap-line resonates – [...]

Published 12th January
Retention of users and usage frequency will become far more important for mobile services and should be central to mobile strategy for many organisations as they start to attempt to deliver real value from mobile.  
Last week I posted about the shocking reality of the retention levels of Apple and Android Applications. Analytics [...]

Published 5th January
Apple has announced that its App Store has now generated more than three billion downloads. News flying around about the partnership of Comscore and Flurry has brought something quite alarming into the open; iPhone and Android Applications for many organisations actually today represent a very poor investment.
Why? Retention of users to iPhone and Android applications appears to [...]