Published 12th January Retention of users and usage frequency will become far more important for mobile services and should be central to mobile strategy for many organisations as they start to attempt to deliver real value from mobile.   Last week I posted about the shocking reality of the retention levels of Apple and Android [...]

Published 5th January Apple has announced that its App Store has now generated more than three billion downloads. News flying around about the partnership of Comscore and Flurry has brought something quite alarming into the open; iPhone and Android Applications for many organisations actually today represent a very poor investment. Why? Retention of users to iPhone and Android applications [...]

Published 18th December I earlier came across an article titled ‘Is 2010 going to be the year of the greatest battle yet, Android v iPhone?’. I have taken the decision not to share as in short, No it is not! It is amazing to see so many supposed intelligent people being taken in by the [...]

Published 10th December There were more than 450 million mobile Internet users worldwide in 2009, a number that is expected to more than double by the end of 2013. Driven by the popularity and affordability of mobile phones, smartphones, and other wireless devices, IDC’s Worldwide Digital Marketplace Model and Forecast (an IDC Database service) expects [...]

Published 8th December As this is such a great follow-on from the article I wrote on  Mobile strategy – iPhone should factor but certainly not dominate. I wanted to share. Post from the great Tomi T Ahonen posted on Communities Dominate brands. US West Coast ‘Drunk’ on iPhone, yes still drunk, but Android is not [...]

Published 2nd December

Published 26th November Below 8 Core principles we typically talk through with our clients when thinking mobile. Get the core right and success rate is greatly improved. 1. MOBILE is already a reality that is growing by the day 2. MOBILE is another channel but it has very different characteristics to fixed online 3. MOBILE = [...]

Published 10th November Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The way media is delivered, the way we consume media has [...]

Published 28th October When referring to an organisation’s strategy the terms digital and online are often somewhat interchangeable. There is a significant difference between the two. An online strategy is the approach a business is using to deliver its communication or product to the consumer in an online environment. It is about marketing and the transfer [...]

Published 23rd October Strategies to Fight Ad-sponsored Rivals Published: October 22, 2009 Paper Released: September 2009 Authors: Ramon Casadesus-Masanell and Feng Zhu Executive Summary: Many companies choose to finance themselves using ad revenues and offer their products or services—from newspapers to software applications, television programs, and online search—free to consumers. Yet the emergence of ad-sponsored [...]