The New New Media

The New New Media

Engaging the younger generation

Surprisingly the younger generation (often labelled as the Millennial Generation or Generation Y, or plain 18-29 year olds) have a preference in the way want interact with brands, and it’s not necessarily how marketers think.

I recently overheard a marketing exec, who clearly thought he had his finger on the pulse, state: “If you want to engage younger people, move all your budget into social media and mobile advertising. That’s where the action is.”

Not something to endorse.

The New New Media – changing face of retail

The retail sector has changed. The emergence of digital technologies has seen to that, more people are engaging with brands and more frequently than ever before. With more people engaging why do we continue to hear stories about the retail companies struggling to prosper?

THE FOUNDATION HAS CHANGED. …

What it will take for Traditional players to succeed in The NEW NEW Media world

Published 5th February Key for Traditional media owners to succeed in THE NEW NEW Media world is to determine their unique strenghts and essential characteristics and then focus. If the relevant organisations can understand their unique strengths and the essential characteristics to their offer then there is the possibility of mapping a sustainable future. Digital has changed the landscape for good; time…

The New New Media – changing shape of content (No. 2)

Published 10th November Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The way media is delivered, the way we consume media has changed. It was not that…

The New New Media – changing face of media (No. 1)

Published 12th October pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The emergence of digital technologies has seen to that, more people are reached by media and more frequently than ever before. With more people engaging with media why do we continue to hear stories about the media companies…