Morgan Stanley: Mobile Internet reports 2009
Published 16th December
Morgan Stanley has released two reports about the mobile internet: ‘The Mobile Internet Report,’ a 424 page report which explores 8 major themes; and ‘The Mobile Internet Report Key Themes,’ a 659-slide presentation that drills down on thoughts covered in the report. We have embedded both documents below, along with the Report set-up document.
Perhaps the most remarkable statement in the report is that the Mobile Internet market will be “at least 2x size of Desktop Internet,” which Morgan Stanley bases on comparing Internet Users with Mobile Subscribers.
The report starts out by saying that Apple’s iPhone / iTouch / iTunes ecosystem “may prove to be the fastest ramping and most disruptive technology product / service launch the world has ever seen.” It goes on to state that “a handful of incumbents (like Apple, Google, Amazon.com and Skype) appear especially well positioned for mobile changes.”
Growth in the Mobile Internet is being driven by 3G adoption and the increasing popularity of smartphones, of which the iPhone is the leader. Morgan Stanley predicts that smartphones “will out-ship the global notebook + netbook market in 2010E and out-ship the global PC market (notebook + netbook + desktop) by 2012E.”
Accepting a US bias, I have to say that some of the content I really don’t agree with. Unfortunately the size of the reports mean that it will be too challenging to provide effective summaries and then add comment. For any personal views on the content feel free to get in touch.
The reports:
1) “The Mobile Internet Report Setup” – a 92-slide presentation that excerpts highlights of the key themes from the report.
2) “The Mobile Internet Report Key Themes” – a 659-slide presentation that drills down on thoughts covered in “The Mobile Internet Report.”
3) “The Mobile Internet Report” – a 424 page report which explores 8 major themes in depth and includes the two aforementioned slide presentations + related overview text.
