Published 17th September
A new ad for the Nokia N8 using a CellScope microscope has set a Guinness World Record for the “smallest stop-motion animation character in a film”.
The ad, by Wallace & Gromit creators Aardman Animations for Wieden + Kennedy London, features Dot, a 9mm girl who wakes up in a magical, magnified world to discover her surroundings are caving in around her.
She escapes the encroaching wave of destruction as her world unravels via a path made up of tiny, familiar objects such as coins, pins, pencil shavings, nuts and bolts, until she finds peace by knitting herself a blanket from the very matter that pursues her.
The shot then pulls away to show how small she is and to reveal the film was shot with a Nokia N8 and a microscope, called a Cellscope.
The tiny film has set a new world record for the smallest stopmotion animated character in a film.
Mark McCall and Richard Dorey, creatives at W+K, said: “Achieving our goal of setting a world record with a Nokia N8 is the perfect celebration of the campaign’s core message – its not technology, its what you do with it.”
The entire set was no more than a metre and a half long, all elements of which were used to help sell the scale of the project to the viewer.