Published 19th October
Two very interesting interviews with Martin Sorrell, WPP CEO. Well woth a few minutes of your time.
The first, Sorrell is asked about the content and gives his views on why FREE does not work:
The second, he gives his views on the future of advertising:
Martin Wilson – has been involved in digital media for over 14 years, during which time he gained a wealth of experience in the fixed line and mobile Internet, and a deep understanding of the local space. In January 2008, Martin established Indigo 102, an independent consultancy, to assist organisations (including digital advertising agencies, directory publishers, media owners and online service providers) take their brands – and value propositions – mobile. In this role Martin has supported the development and launch of mass market mobile services across three continents. You can contact Martin directly (firstname.lastname@example.org) and follow on Twitter (@indigo102).