Mobile web use to triple in Western Europe by 2014
Published 7th September
More than a third of consumers in Western Europe will use the mobile web by 2014, says Forrester.
Its new study claims mobile Internet adoption will grow to 39 per cent in the region from 13 per cent in 2008. It adds that a third of Western European consumers will own Internet-enabled phones in 2014.
The context for this growth is an overall base of 344 million users, powerful smartphones and flat rate data plans.
“The recession is forcing many consumers to reduce their spending, but they aren’t cutting out their mobile subscriptions altogether,” said Forrester analyst Thomas Husson.
“In the next decade, the mobile Internet will replicate the success story of the PC-based Internet as social networks, widgets, search engines or company websites adapt for mobile presentation, Forrester said.
