Why Indigo 102?
Published 1st June
I have been asked many times why Indigo 102 as a name. I tend to answer why not?
The first myth is no I am not aspiring to be a DJ and open a new radio station.
So why Indigo 102? Indigo has always been a great colour and represents a level of neutrality in an online and mobile environment – so that is the ‘Indigo’ part. For those with a design knowledge the RGB colour for Electric Indigo is 102.0.255 – so that is the ’102′ part.
For sticklers out there I know that we don’t use Electric Indigo in our Logo colours, that is because it is quite bright.
