Monthly Archives: June 2009

Mobile advertising – why is mobile so different?

Author: Martin Wilson It ticks so many boxes. Consider the audience. In nearly every country in Europe and around the world mobile has mass penetration. Usage of mobile services continues to see rapid growth in line with our every increasing appetite for information.   Mobile has the ability to get closer to the point of purchase than ever before. The device…

Mobile advertising – what’s it worth?

Author: Martin Wilson Despite so much doom and gloom about local advertising in general – across newspapers, direct mail, TV, radio, yellow pages, outdoor, magazines and fixed online – collectively forecast by BIA Financial Network (BIA), parent of the Kelsey Group, to decline to $144.4 billion by 2013 from $155 billion last year.  The decline is clearly not going to…

Mobile content reformatting

At Indigo 102 we fully support the efforts of Luca Passani and the Rules for Responsible Reformatting: A Developer Manifesto Martin Wilson Managing Director Indigo 102

Local mobile search: Directories vs Google

Directory Publishers Can Beat Google & Co. To Lead In Local Mobile Search & Services If They Provide Actionable Answers Published: May 2008 Author: Martin Wilson In-Brief: Directory publishers are better positioned to deliver compelling location-based information and services than rival portal providers and search engines. At first glance it may appear that the nimble newcomer Web 2.0 companies bursting…

Why Indigo 102?

Published 1st June I have been asked many times why Indigo 102 as a name. I tend to answer why not? The first myth is no I am not aspiring to be a DJ and open a new radio station. So why Indigo 102? Indigo has always been a great colour and represents a level of neutrality in an online and…