Monthly Archives: September 2009

Making mobile the heart of multichannel marketing in next planning cycle

Published 30th September I just read this great article by Thom Kennon and thought it would be worthwhile to re-publish it on my blog to spread the word. This is an absolute must read for every marketer. It is a wake-up call for all those who still think that mobile marketing can be “the fifth wheel” of a marketing strategy or, worse still,…

Touch Local acquire Scoot from ITV

Published 29th September Touch Local have acquired from ITV 100% of the share capital of Enable media who operate Scoot and AskAlix in the UK. Established in 2004, TouchLocal is backed by Balderton Capital, the leading Venture Capital Firm.  The key benefits of this acquisition are as follows:  1. A combined paying customer base in excess of 25,000 local business advertisers…

The incomplete ad – combining print and mobile media

Published 28th September A truely clever integration of traditional print marketing and digital marketing. Ok not everyones cup of tea but used to great effect in this execution. To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo have combined traditional print media with mobile. So how does it work? You open up a magazine, browse as normal, flickering…

Yell plans £500m equity offering

Published 23rd September Yell Group (LSE: YELL.L – news) , the company behind the Yellow Pages directories, will launch an equity offering in a bid to raise at least £500m to pay down debt. The group, which is currently struggling under a £3.8bn debt burden, aims to take that down to £3.3bn with the equity raising, before paying off a…

Print Publishers Ready to Capitalise on Mobile Market

Published 21st September The digital advertising and publishing market is poised for growth, supported by new mobile devices and advances in applications and technology. A new survey from the Audit Bureau of Circulations reveals that print publishers are focusing on the market as a prime opportunity to expand their brands, reach new audiences and generate additional revenue while offering advertisers…

It’s 1979 and time for the telephone to go mobile

In this report from a longer programme for BBC Tomorrow’s World, Michael Rodd examines a British prototype for a cordless telephone that allows the user to make calls from anywhere. Also included at the end of this item is a rather nice out-take as Rodd also experiences the first mobile wrong number. BBC: Tomorrow’s World

Mobile advertising needs to recognise communication and social aspects

Published 10th September Today the overwhelming majority of people with mobile phones use it to communicate with each other. Interactive communication is the most predominant, most consistent, and most active use of the mobile today. The mobile phone is a communication and social tool. The mobile has given a freedom to the consumer to be contactable, organise, gather knowledge, to…

Three times more consumers browse the web from a BlackBerry than an iPhone

Published 8th September According to statistics released by Bango, BlackBerry is now the third most popular mobile phone for browsing the web in the USA, accounting for 14% of all mobile traffic. BlackBerry is also placed fifth in the UK and worldwide, above all Apple iPhones, with Nokia remaining the overall global leader with over 36% of traffic seen. Once…