Published 28th October When referring to an organisation’s strategy the terms digital and online are often somewhat interchangeable. There is a significant difference between the two. An online strategy is the approach a business is using to deliver its communication or product to the consumer in an online environment. It is about marketing and the transfer [...]

Published 23rd October Strategies to Fight Ad-sponsored Rivals Published: October 22, 2009 Paper Released: September 2009 Authors: Ramon Casadesus-Masanell and Feng Zhu Executive Summary: Many companies choose to finance themselves using ad revenues and offer their products or services—from newspapers to software applications, television programs, and online search—free to consumers. Yet the emergence of ad-sponsored [...]

Published 23rd October “The real voyage of discovery consists not in seeking new landscapes, but in seeing with new eyes.” Marcel Proust

Published 21st October Apple’s push into the mobile market has been interesting – some say a game change – they have certainly shaken the market up, but have they really delivered the results? If only they had sold as many devices as column inches that they have achieved. There seems to have been a global [...]

Published 16th October The Italian newspaper Milano Finanza reports this morning that the three private equity funds that jointly owns the 50% of Seat PG, owner of Thomsons Directories in the UK,  under a joint shareholding agreement have initated negotiation to sell their stakes. The newsapaper also mentions two possible buyers, two Italian businessmen (Virgilio [...]

Published 14th October A fantastic look at the effect of digital technologies on the world we live in. To give you a flavour the quotes specific to mobile: “The computer in your mobile phone today is a million times cheaper and a thousand times more powerful and about a hundred thousand times smaller [than the [...]

Published 12th October Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The emergence of digital technologies has seen to that, more people [...]

12 October, 2009   The Board of Yell today announces that Toby Coppel has been appointed an independent Non Executive Director with immediate effect.  Toby (aged 37) was, from April 2007 to December 2008, Managing Director of Yahoo! Europe. He joined Yahoo! in 2001 as Senior Vice President, Corporate Development. He was Chief Strategy Officer from 2006 [...]

Published 5th October Partnerships and Joint ventures have to be a way forward. I previously wrote about how the market opportunity in the new media world will be realised by the those that have grown up around the digital environment – the indigenous – as they are the ones that are most likely to get [...]