Inside Track: The Race To Deliver Value In Mobile Advertising; Will Publishers “Get” It?

Published 26th November First of Martin’s Inside track columns on mobile. Directly from leading online site mSearchgroove.   Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next […]

8 Core principles when thinking mobile

Published 26th November Below 8 Core principles we typically talk through with our clients when thinking mobile. Get the core right and success rate is greatly improved. 1. MOBILE is already a reality that is growing by the day 2. MOBILE is another channel but it has very different characteristics to fixed online 3. MOBILE = […]

Mobile web is going to be bigger that the PC web

Published 19th November In response to a post on Forum Oxford. The mobile web is going to be bigger that the PC web because there are simple more of us with access, the mobile always with us and turned on. Mobile will be the first point of access to the internet environment for many moving […]

Pages Jaunes – Sets growth not debt as priority

Published 19th November Yesterday French yellow-pages publisher PagesJaunes said growth was more important than balance-sheet concerns as it wanted the freedom to be part of an expected consolidation among local information providers. Chief executive Jean-Pierre Remy told an investor conference the group had no debt due until late 2013, and headroom on its debt covenants […]

The New New Media – changing shape of content (No. 2)

Published 10th November Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The way media is delivered, the way we consume media has […]

Offline vs Online – Revenue profile of Directory publishers

Published 2nd November The past week or so has seen some interesting developments in the European Directory sector. Take three of the largest publishers; Eniro, Pages Jaunes and Yell. Last week the Swedish Directory publisher Eniro passed a key financial milestone, according to its third-quarter and year-to-date earnings report. Through nine months of 2009, online […]