Published 23rd October
Strategies to Fight Ad-sponsored Rivals

Published:
October 22, 2009

Paper Released:
September 2009

Authors:
Ramon Casadesus-Masanell and Feng Zhu

Executive Summary:
Many companies choose to finance themselves using ad revenues and offer their products or services—from newspapers to software applications, television programs, and online search—free to consumers. Yet the emergence of ad-sponsored entrants in various industries poses significant threats to the [...]

Published 25th August
In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value to [...]