Inside Track: The Race To Deliver Value In Mobile Advertising; Will Publishers “Get” It?

Published 26th November First of Martin’s Inside track columns on mobile. Directly from leading online site mSearchgroove.   Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next […]

Three times more consumers browse the web from a BlackBerry than an iPhone

Published 8th September According to statistics released by Bango, BlackBerry is now the third most popular mobile phone for browsing the web in the USA, accounting for 14% of all mobile traffic. BlackBerry is also placed fifth in the UK and worldwide, above all Apple iPhones, with Nokia remaining the overall global leader with over […]

10 things you absolutely have to know about mobile applications right now!!

Published 7th September I have just been sent over a list of the top 10 things you need to know about mobile applications, compiled by the IAB (Internet Advertising Bureau). I believe they are spot on and typically what I preach as such I felt the need to share: 1. Only do apps when you need more. Compared to […]

Mobile content reformatting

At Indigo 102 we fully support the efforts of Luca Passani and the Rules for Responsible Reformatting: A Developer Manifesto Martin Wilson Managing Director Indigo 102