Tag Archive for digital strategy

The New New Media – changing shape of content (No. 2)

Published 10th November Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The way media is delivered, the way we consume media has changed. It was not that…

Digital vs Online – the strategy question?

Published 28th October When referring to an organisation’s strategy the terms digital and online are often somewhat interchangeable. There is a significant difference between the two. An online strategy is the approach a business is using to deliver its communication or product to the consumer in an online environment. It is about marketing and the transfer of largely existing materials and…