Published 10th November
Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here.
pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television.
The media industry has changed. The way media is delivered, the way we consume media has changed. It was [...]

Published 28th October
When referring to an organisation’s strategy the terms digital and online are often somewhat interchangeable. There is a significant difference between the two.
An online strategy is the approach a business is using to deliver its communication or product to the consumer in an online environment. It is about marketing and the transfer of largely [...]