Tag Archive for directories

Double Digit Growth of Local Mobile Usage, but what are the Traditional players doing about it?

Published 29th July Study Shows Double Digit Growth of Local Mobile Usage, Unlocking Access to Younger, Wealthier, On-the-Go Consumers “A US report published today by Comscore and the Yellow Pages association has shown that Consumers looking for local businesses are increasingly turning to their mobile devices to access Internet Yellow Pages and local sites, while similar local searches performed on…

Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March Guest post published on mSearchGroove  EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, as I pointed out during…

US directory publisher: Dex One – brings in the partners

Published 23rd March In the space of just a month (March) US directory publisher Dex One (DexKnows.com) announced what I would consider two progressive online partnerships – Is this a sign of things to come to help them develop their fixed online ambitions? The first gives them Depth – a deal with Yelp, the second Distribution – a deal with CitySearch.   …

123people acquired by Pages Jaunes

Published 22nd March According to investir.fi and a number of other reliable sources the world’s leading people search engine 123people, from Austria, has been acquired  by the leading French yellow pages company Pages Jaunes. Financial terms of the deal have not been disclosed. Although rumor is from EUR 10 to 15 million. 123people was profitable, but they will not reveal specific financial details. 123people was…

What it will take for Traditional players to succeed in The NEW NEW Media world

Published 5th February Key for Traditional media owners to succeed in THE NEW NEW Media world is to determine their unique strenghts and essential characteristics and then focus. If the relevant organisations can understand their unique strengths and the essential characteristics to their offer then there is the possibility of mapping a sustainable future. Digital has changed the landscape for good; time…

Media: It is a control thing!

Published 5th October Partnerships and Joint ventures have to be a way forward. I previously wrote about how the market opportunity in the new media world will be realised by the those that have grown up around the digital environment – the indigenous – as they are the ones that are most likely to get it and understand how the…