Seat, Pages Jaunes and Yell Struggle for Ad Sales as Unused books Pile Up

Published 15th December In 2007, co-founder of Microsoft, Bill Gates said yellow-pages use among people under 50 would drop to zero in five years. The trend in the decline in usage of paper directories certainly suggests this is going to be a reality, potentially even quicker than Gates suggested. Visit any apartment building or business […]

Pages Jaunes – Sets growth not debt as priority

Published 19th November Yesterday French yellow-pages publisher PagesJaunes said growth was more important than balance-sheet concerns as it wanted the freedom to be part of an expected consolidation among local information providers. Chief executive Jean-Pierre Remy told an investor conference the group had no debt due until late 2013, and headroom on its debt covenants […]

Offline vs Online – Revenue profile of Directory publishers

Published 2nd November The past week or so has seen some interesting developments in the European Directory sector. Take three of the largest publishers; Eniro, Pages Jaunes and Yell. Last week the Swedish Directory publisher Eniro passed a key financial milestone, according to its third-quarter and year-to-date earnings report. Through nine months of 2009, online […]

Realising the mobile opportunity

The following presentation is one we typically share with Execs when we talk about the opportunity that the mobile channel presents and how to develop and commercialise that channel.   Realising The Mobile Opportunity View more presentations fromIndigo 102.

Impact of Online video on TV advertising – the future of online marketing

Published 14th August Having recently read about the raging debate at Marketing Week on the potential impact online video will have on television advertising. Yesterday the bus waiting experience came true. Nothing for a while then a couple come a long at the same time. Online video as a promotional medium – broadcasters may well be worried. […]

London teenager becomes City sensation with his thoughts on media consumption

The thoughts of a London schoolboy, Matthew Robson, on how he and friends consume media has become a sensation among City analysts and media executives desperate to discover the habits of younger generations.

Local mobile search: Directories vs Google

Directory Publishers Can Beat Google & Co. To Lead In Local Mobile Search & Services If They Provide Actionable Answers Published: May 2008 Author: Martin Wilson In-Brief: Directory publishers are better positioned to deliver compelling location-based information and services than rival portal providers and search engines. At first glance it may appear that the nimble […]