Published 23rd October
Strategies to Fight Ad-sponsored Rivals

Published:
October 22, 2009

Paper Released:
September 2009

Authors:
Ramon Casadesus-Masanell and Feng Zhu

Executive Summary:
Many companies choose to finance themselves using ad revenues and offer their products or services—from newspapers to software applications, television programs, and online search—free to consumers. Yet the emergence of ad-sponsored entrants in various industries poses significant threats to the [...]