Tag Archive for google

Nokia and Intuit global alliance: Another nail in the coffin for directory publishers?

Published 15th September In the middle of BIA/Kelsey’s Directional Media Strategies 2010 (DMS 2010) conference in Dallas, US and on the eve of the European Association of Directory Publishers (EADP) conference in Venice, Italy – an announcement from Nokia, the largest mobile player in the world, and Intuit, a leading provider of business solutions for small and medium-sized businesses. The two are to team…

Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March Guest post published on mSearchGroove  EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, as I pointed out during…

Could mobile search be Bing’s big breakthrough?

Tuesday, 16 March 2010 Google dominates search on the Web, but on mobile phones — where distribution matters and where the lessons of Google’s ways are well understood — Microsoft just might have an edge.  The escalating rivalry between Google (GOOG) and Apple (AAPL) might be the best thing that happens to Bing this year. Microsoft’s  little decision-engine-that-can has yet…

2010 battle: iPhone vs Android – don’t write Microsoft off just yet

Published 18th December I earlier came across an article titled ‘Is 2010 going to be the year of the greatest battle yet, Android v iPhone?’. I have taken the decision not to share as in short, No it is not! It is amazing to see so many supposed intelligent people being taken in by the iPhone and now the Android…

Mobile local: the value, the players, the potential winners

Published 25th August In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value to the consumer. There is…

Local mobile search: Directories vs Google

Directory Publishers Can Beat Google & Co. To Lead In Local Mobile Search & Services If They Provide Actionable Answers Published: May 2008 Author: Martin Wilson In-Brief: Directory publishers are better positioned to deliver compelling location-based information and services than rival portal providers and search engines. At first glance it may appear that the nimble newcomer Web 2.0 companies bursting…