Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March
Guest post published on mSearchGroove 
EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, as I [...]

Could mobile search be Bing’s big breakthrough?

Tuesday, 16 March 2010
Google dominates search on the Web, but on mobile phones — where distribution matters and where the lessons of Google’s ways are well understood — Microsoft just might have an edge.
 The escalating rivalry between Google (GOOG) and Apple (AAPL) might be the best thing that happens to Bing this year. Microsoft’s  little [...]

2010 battle: iPhone vs Android – don’t write Microsoft off just yet

Published 18th December
I earlier came across an article titled ‘Is 2010 going to be the year of the greatest battle yet, Android v iPhone?’. I have taken the decision not to share as in short, No it is not!
It is amazing to see so many supposed intelligent people being taken in by the iPhone and [...]

Mobile local: the value, the players, the potential winners

Published 25th August
In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value to [...]

London teenager becomes City sensation with his thoughts on media consumption

The thoughts of a London schoolboy, Matthew Robson, on how he and friends consume media has become a sensation among City analysts and media executives desperate to discover the habits of younger generations.

Local mobile search: Directories vs Google

Directory Publishers Can Beat Google & Co. To Lead In Local Mobile Search & Services If They Provide Actionable Answers
Published: May 2008

Author: Martin Wilson

In-Brief: Directory publishers are better positioned to deliver compelling location-based information and services than rival portal providers and search engines.

At first glance it may appear that the nimble newcomer Web 2.0 [...]