Published 9th March
This week the Carnival of the Mobilists #214 – the weekly line-up of the best blogs and bloggers on all things mobile – comes to us via Andy Favell at mobiThinking.
It is fascinating to watch how the digital revolution; and now mobile and m-commerce, impacts different sectors, take gaming, where the business has struck [...]

Published 5th February
Key for Traditional media owners to succeed in THE NEW NEW Media world is to determine their unique strenghts and essential characteristics and then focus.
If the relevant organisations can understand their unique strengths and the essential characteristics to their offer then there is the possibility of mapping a sustainable future. Digital has changed the landscape [...]

Published 14th January
The frenzy has started as organisations jostle for a position in the mobile application hall of fame – ‘Local’ is shaping up to be one of the most hotly contested areas. What is it really going to take to make a mark and how ‘Local’ can you go?
The Apple strap-line resonates – [...]

Published 12th January
Retention of users and usage frequency will become far more important for mobile services and should be central to mobile strategy for many organisations as they start to attempt to deliver real value from mobile.  
Last week I posted about the shocking reality of the retention levels of Apple and Android Applications. Analytics [...]

Published 26th November

Below 8 Core principles we typically talk through with our clients when thinking mobile. Get the core right and success rate is greatly improved.
1. MOBILE is already a reality that is growing by the day
2. MOBILE is another channel but it has very different characteristics to fixed online
3. MOBILE = COMMUNICATION & SOCIAL (Both [...]

Published 19th November
In response to a post on Forum Oxford.
The mobile web is going to be bigger that the PC web because there are simple more of us with access, the mobile always with us and turned on. Mobile will be the first point of access to the internet environment for many moving forward, rather [...]

Published 10th November
Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here.
pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television.
The media industry has changed. The way media is delivered, the way we consume media has changed. It was [...]

Published 2nd November
The past week or so has seen some interesting developments in the European Directory sector. Take three of the largest publishers; Eniro, Pages Jaunes and Yell.
Last week the Swedish Directory publisher Eniro passed a key financial milestone, according to its third-quarter and year-to-date earnings report. Through nine months of 2009, online revenues surpassed [...]

Published 28th October
When referring to an organisation’s strategy the terms digital and online are often somewhat interchangeable. There is a significant difference between the two.
An online strategy is the approach a business is using to deliver its communication or product to the consumer in an online environment. It is about marketing and the transfer of largely [...]

Published 21st October
Apple’s push into the mobile market has been interesting – some say a game change – they have certainly shaken the market up, but have they really delivered the results? If only they had sold as many devices as column inches that they have achieved.
There seems to have been a global obsession with [...]