Published 12th March
Mobile is starting to come of age as a marketing channel. Advertising based on location is set to be one of the most valuable and highly contested sectors. Traditional media owners and directory publishers appear to be slow off the mark – despite being in a space they have the ability to own. [...]

Published 14th January
The frenzy has started as organisations jostle for a position in the mobile application hall of fame – ‘Local’ is shaping up to be one of the most hotly contested areas. What is it really going to take to make a mark and how ‘Local’ can you go?
The Apple strap-line resonates – [...]

The following presentation is one we typically share with Execs when we talk about the opportunity that the mobile channel presents and how to develop and commercialise that channel.  
Realising The Mobile Opportunity
View more presentations fromIndigo 102.

The thoughts of a London schoolboy, Matthew Robson, on how he and friends consume media has become a sensation among City analysts and media executives desperate to discover the habits of younger generations.

Directory Publishers Can Beat Google & Co. To Lead In Local Mobile Search & Services If They Provide Actionable Answers
Published: May 2008

Author: Martin Wilson

In-Brief: Directory publishers are better positioned to deliver compelling location-based information and services than rival portal providers and search engines.

At first glance it may appear that the nimble newcomer Web 2.0 [...]