Tag Archive for Media

Media: Future of FREE and Advertising

 Published 19th October Two very interesting interviews with Martin Sorrell, WPP CEO. Well woth a few minutes of your time. The first, Sorrell is asked about the content and gives his views on why FREE does not work: The second, he gives his views on the future of advertising:    Published by Martin Wilson Martin Wilson – has been involved in…

Number of Mobile Internet users set to boom in the UK

Published 24th September 36% of UK Mobile Consumers plan to use the Mobile Internet in Next Year The latest European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found over a third of UK consumers plan to use the mobile Internet in the next year. The research shows high interest in mobile websites, with an average of 28% of…

MMA: Quarter of Consumers More Likely to Respond to Advertising If Offered A Mobile Response Option

Published 23rd September A recent European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found on average a quarter of consumers would be more likely to respond to advertising in any media if it allowed them to do so using their mobile device. The findings of the study should be a wake-up call to advertising and media…

The New New Media – changing shape of content (No. 2)

Published 10th November Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The way media is delivered, the way we consume media has changed. It was not that…

Impact of digital technology – Now that’s convergence!

Published 14th October A fantastic look at the effect of digital technologies on the world we live in. To give you a flavour the quotes specific to mobile: “The computer in your mobile phone today is a million times cheaper and a thousand times more powerful and about a hundred thousand times smaller [than the one computer at MIT in…

The New New Media – changing face of media (No. 1)

Published 12th October Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The emergence of digital technologies has seen to that, more people are reached by media and…