MMA: Quarter of Consumers More Likely to Respond to Advertising If Offered A Mobile Response Option

Published 23rd September A recent European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found on average a quarter of consumers would be more likely to respond to advertising in any media if it allowed them to do so using their mobile device. The findings of the study should be a wake-up […]

Nokia and Intuit global alliance: Another nail in the coffin for directory publishers?

Published 15th September In the middle of BIA/Kelsey’s Directional Media Strategies 2010 (DMS 2010) conference in Dallas, US and on the eve of the European Association of Directory Publishers (EADP) conference in Venice, Italy – an announcement from Nokia, the largest mobile player in the world, and Intuit, a leading provider of business solutions for small and medium-sized businesses. […]

Double Digit Growth of Local Mobile Usage, but what are the Traditional players doing about it?

Published 29th July Study Shows Double Digit Growth of Local Mobile Usage, Unlocking Access to Younger, Wealthier, On-the-Go Consumers “A US report published today by Comscore and the Yellow Pages association has shown that Consumers looking for local businesses are increasingly turning to their mobile devices to access Internet Yellow Pages and local sites, while […]

Mobile Internet exploding, online ads about to take off, says analyst Mary Meeker

Published 8th June Internet research analyst Mary Meeker delivered a full plate of mobile and online advertising optimism Monday in the form of her 48-page Internet Trends presentation. Internet Trends 2010 by Morgan Stanley Research In the Morgan Stanley analyst’s presentation at the Conversational Marketing Summit in New York, Meeker said mobile Internet use is […]

The mobile touch web – virtual roundtable

Published 12th May Mobile. Touch. Web In the past 15 years technology has changed in ways that no one could have forseen. Now with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable. However…  A Collaborative vision If we’re all heading in the same direction why not […]

Carnival of the mobilists #217 – the best of mobile blogging

Published 29th March Welcome to the 217th edition of Carnival of the Mobilists. This week it is again the turn of leading mobile strategist Martin Wilson of Indigo102 to provide his take on a week in mobile. A week in mobile is never a dull affair. The mobile buzz has continued in no uncertain terms; […]

Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March Guest post published on mSearchGroove  EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, […]

Inside Track: The Race To Deliver Value In Mobile Advertising; Will Publishers “Get” It?

Published 26th November First of Martin’s Inside track columns on mobile. Directly from leading online site mSearchgroove.   Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next […]

Pages Jaunes – Sets growth not debt as priority

Published 19th November Yesterday French yellow-pages publisher PagesJaunes said growth was more important than balance-sheet concerns as it wanted the freedom to be part of an expected consolidation among local information providers. Chief executive Jean-Pierre Remy told an investor conference the group had no debt due until late 2013, and headroom on its debt covenants […]

Making mobile the heart of multichannel marketing in next planning cycle

Published 30th September I just read this great article by Thom Kennon and thought it would be worthwhile to re-publish it on my blog to spread the word. This is an absolute must read for every marketer. It is a wake-up call for all those who still think that mobile marketing can be “the fifth wheel” of a […]