Published 26th November
First of Martin’s Inside track columns on mobile. Directly from leading online site mSearchgroove.
 
Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next few years. Where’s [...]

Published 19th November
Yesterday French yellow-pages publisher PagesJaunes said growth was more important than balance-sheet concerns as it wanted the freedom to be part of an expected consolidation among local information providers.
Chief executive Jean-Pierre Remy told an investor conference the group had no debt due until late 2013, and headroom on its debt covenants of more [...]

Published 30th September
I just read this great article by Thom Kennon and thought it would be worthwhile to re-publish it on my blog to spread the word. This is an absolute must read for every marketer. It is a wake-up call for all those who still think that mobile marketing can be “the fifth wheel” of a marketing [...]

Published 10th September
Today the overwhelming majority of people with mobile phones use it to communicate with each other. Interactive communication is the most predominant, most consistent, and most active use of the mobile today.
The mobile phone is a communication and social tool. The mobile has given a freedom to the consumer to be contactable, organise, [...]

The following presentation is one we typically share with Execs when we talk about the opportunity that the mobile channel presents and how to develop and commercialise that channel.  
Realising The Mobile Opportunity
View more presentations fromIndigo 102.

Published 25th August
In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value to [...]

Published: 15 Jul 2009
NEW RESEARCH published today by ‘Research and Markets’ has revealed that mobile advertising is set to rise by 59 per cent in the coming year.
The survey found that when compared to other forms of advertising (print, Internet, TV, radio, direct mail), mobile is growing at a much faster rate because it is [...]

Author: Martin Wilson
Despite so much doom and gloom about local advertising in general – across newspapers, direct mail, TV, radio, yellow pages, outdoor, magazines and fixed online – collectively forecast by BIA Financial Network (BIA), parent of the Kelsey Group, to decline to $144.4 billion by 2013 from $155 billion last year.  The decline is [...]

Directory Publishers Can Beat Google & Co. To Lead In Local Mobile Search & Services If They Provide Actionable Answers
Published: May 2008

Author: Martin Wilson

In-Brief: Directory publishers are better positioned to deliver compelling location-based information and services than rival portal providers and search engines.

At first glance it may appear that the nimble newcomer Web 2.0 [...]