Microsoft Windows Phone 7 – great, but stop the cheap pot shots

Published 27th September Less is more with Microsoft Windows Phone 7  The new marketing campaign for Windows Phone 7 has emerged. It seems that the message Microsoft is trying to push is that you’ll get more done with less! The adverts attempt to push the simple interface and contrast that of its rivals that require their owners to […]

Seven Shortcomings That Can Wreck Your Mobile Strategy

Published 23rd September  The latest column post from our Managing Director – Martin Wilson -  mSearchgroove; the leading source of analysis and commentary on mobile search, mobile advertising, and social media.  Seven Shortcomings That Can Wreck Your Mobile Strategy – Not just saying whats wrong, but suggesting solutions. Link to post on msearchgroove: Here Column post What are […]

Nokia ‘Dot’ – the power of the N8

Published 17th September A new ad for the Nokia N8 using a CellScope microscope has set a Guinness World Record for the “smallest stop-motion animation character in a film”. The ad, by Wallace & Gromit creators Aardman Animations for Wieden + Kennedy London, features Dot, a 9mm girl who wakes up in a magical, magnified […]

Global Smartphone Market Projections Raised 10% for the Year, reports IDC

Published 10th September In an interesting analysis this week from International Data Corporation (IDC), they provide a stark view of the likely changes in the mobile market over the next few years. The report looks at the market share of core Smartphone mobile operating systems, trends of the industry today and provides a prediction of […]

Average number of Apps soars, but think before joining the frenzy

Published 9th September Since Apple raised the profile of mobile phone apps two years ago, it appears smartphone owners are downloading more apps onto their devices than ever before. According to a new survey by Nielsen of more than 4,000 smartphone users who have downloaded at least one app in the past 30 days, the average […]

Manual for the 2nd Internet Revolution – Mobile Mania

Published 9th April Two videos based on a great publication from Young and Rubicam – presented by Simon Silvester. MOBILE Always on Always with you Always connected The world is changing as the mobile becomes the computer. Part 1: Part 2:

Number of Mobile Devices Accessing the Internet Expected to Surpass One Billion by 2013, According to IDC

Published 10th December There were more than 450 million mobile Internet users worldwide in 2009, a number that is expected to more than double by the end of 2013. Driven by the popularity and affordability of mobile phones, smartphones, and other wireless devices, IDC’s Worldwide Digital Marketplace Model and Forecast (an IDC Database service) expects […]

Local mobile search: Directories vs Google

Directory Publishers Can Beat Google & Co. To Lead In Local Mobile Search & Services If They Provide Actionable Answers Published: May 2008 Author: Martin Wilson In-Brief: Directory publishers are better positioned to deliver compelling location-based information and services than rival portal providers and search engines. At first glance it may appear that the nimble […]