Going Mobile? 4 Initial Thoughts on Mobile You Need NOW!

A great posting from MobileWeb Company, a leading specialist marketing and services provider that truly understands mobile. Full article from Mobileweb Company: Here. Does mobile feature in your marketing mix? If not, you’re potentially missing a serious opportunity to engage consumers. According to Forrester Research you are likely to be in the minority, 3 out of 4 marketers […]

Number of Mobile Internet users set to boom in the UK

Published 24th September 36% of UK Mobile Consumers plan to use the Mobile Internet in Next Year The latest European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found over a third of UK consumers plan to use the mobile Internet in the next year. The research shows high interest in mobile websites, with […]

Mobile Internet exploding, online ads about to take off, says analyst Mary Meeker

Published 8th June Internet research analyst Mary Meeker delivered a full plate of mobile and online advertising optimism Monday in the form of her 48-page Internet Trends presentation. Internet Trends 2010 by Morgan Stanley Research In the Morgan Stanley analyst’s presentation at the Conversational Marketing Summit in New York, Meeker said mobile Internet use is […]

The mobile touch web – virtual roundtable

Published 12th May Mobile. Touch. Web In the past 15 years technology has changed in ways that no one could have forseen. Now with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable. However…  A Collaborative vision If we’re all heading in the same direction why not […]

Carnival of the Mobilists #219

Published 12th April Greetings and welcome to the 219th Carnival of the Mobilists. This week created and hosted by AntoineRJWright. Our Indigo 102 post on the iPhone was featured and received a best ‘nod’ from Antoine. For the full Carnival visit: 219th Carnival of the Mobilists The excerpt: “Indigo 102 diagnoses the “i Syndrome” that’s […]

Manual for the 2nd Internet Revolution – Mobile Mania

Published 9th April Two videos based on a great publication from Young and Rubicam – presented by Simon Silvester. MOBILE Always on Always with you Always connected The world is changing as the mobile becomes the computer. Part 1: Part 2:

Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March Guest post published on mSearchGroove  EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, […]

Mobile users, Going…Going…Gone. Whoops.

Published 12th January Retention of users and usage frequency will become far more important for mobile services and should be central to mobile strategy for many organisations as they start to attempt to deliver real value from mobile.   Last week I posted about the shocking reality of the retention levels of Apple and Android […]

Morgan Stanley: Mobile Internet reports 2009

Published 16th December Morgan Stanley has released  two reports about the mobile internet: ‘The Mobile Internet Report,’ a 424 page report which explores 8 major themes; and ‘The Mobile Internet Report Key Themes,’ a 659-slide presentation that drills down on thoughts covered in the report. We have embedded both documents below, along with the Report […]

Number of Mobile Devices Accessing the Internet Expected to Surpass One Billion by 2013, According to IDC

Published 10th December There were more than 450 million mobile Internet users worldwide in 2009, a number that is expected to more than double by the end of 2013. Driven by the popularity and affordability of mobile phones, smartphones, and other wireless devices, IDC’s Worldwide Digital Marketplace Model and Forecast (an IDC Database service) expects […]