Less is more with Microsoft Windows Phone 7

Will it work? ‘Mobile take-over’ is certainly is a situation that resonates with many people, but is it a real problem that will win over new consumers? The answer; may be if your partner was buying the device.

I think this is a relatively sad reflection of the market place. Lately we have seen so many organisations taking pot shots at each other, Apple at other handset manufacturers over its iPhone 4 ‘deathgrip’, Nokia at Apple and HTC during the 2010 NokiaWorld event and now Microsoft.

I have always questioned comparative marketing – it more often than not looks desperate, I feel this occasion is no different.

Microsoft have the opportunity to really showcase what they have done with Windows Phone 7 and re-invent themselves in mobile. They have to focus on the task in hand, have confidence in your products and stop the cheap pot shots mentality.    The advert in question below:

Nokia has announced the much talked about N900 to the world, featuring a new OS and upgraded features over last year’s flagship model, the N97.

The main difference is it’s using the Maemo OS, which has been reserved for Nokia’s internet tablets before, but now makes its debut in a phone-sized chassis. It’s the same slide-out QWERTY form factor as the N97, but the N900 has a more responsive screen, a keyboard more similar to the E75, and crucially a new UI too.

Improved multi-tasking

Maemo not only means improved multi-tasking (with 1GB of memory supporting a huge amount of applications) but also brings Mozilla’s internet browser to the masses, complete with full Flash 9.4 support.

It’s running with a super-powerful ARM Cortex-A8 processor and OpenGL ES 2.0 graphics acceleration under the bonnet, and also brings a 5MP camera, 32GB of internal memory and ultra-fast 10Mbps HSDPA download speeds (if your network supports it).

The Maemo interface is completely redesigned as well to allow multi-tasking, with movable icons, an upgraded and more attractive UI, as well as more desktop-style applications.

The N900′s screen has a higher resolution than most previous Nokia phones, coming in at a WVGA (800 x 480) pixel count, so video watching will be simple.

Cheaper than before

“With Linux software, Mozilla-based browser technology and now also with cellular connectivity, the Nokia N900 delivers a powerful mobile experience,” says Anssi Vanjoki, Executive Vice President of Markets for Nokia.

“The Nokia N900 shows where we are going with Maemo and we’ll continue to work with the community to push the software forward. What we have with Maemo is something that is fusing the power of the computer, the internet and the mobile phone, and it is great to see that it is evolving in exciting ways.”

The new phone will be on show at Nokia World in early September and has a penciled release date for later in the year with reasonable estimated price tag of €500.