Published 2nd June

Yesterday Camerjam events hosted another great mobile service focused conference. The event titled ‘M-publishing’ focused on the future of publishing in the mobile environment.
The event opened with a great key note from the effervesent Jonathan MacDonald. Below:
The future of publishing June 2010
As you can imagine there was a lot of talk about applications, I don’t how many [...]

Published 9th April
Two videos based on a great publication from Young and Rubicam – presented by Simon Silvester.
MOBILE

Always on
Always with you
Always connected

The world is changing as the mobile becomes the computer.
Part 1:

Part 2:

Published 7th April
iSyndrome (ai sindreum) n. a symptom, characteristic, or belief, that building an iPhone application translates to = mobile strategy.

In conversation with leading mobile search expert Peggy Ann Salz, of mSearchGroove (of which I am a Guest columnist), we ended up talking about some of the fundamental challenges that organisations face when defining and [...]

Published 2nd March
The DUST has settled from this 2010’s mighty industry event – Mobile World Congress (MWC) in Barcelona – yet a FRENETIC interest in EVERYTHING mobile remains. Mobile the HOT topic and a MUST have.
For many ORGANISATIONS it almost seems that if mobile is not on the AGENDA someone is going to be held [...]

Published 26th November

Below 8 Core principles we typically talk through with our clients when thinking mobile. Get the core right and success rate is greatly improved.
1. MOBILE is already a reality that is growing by the day
2. MOBILE is another channel but it has very different characteristics to fixed online
3. MOBILE = COMMUNICATION & SOCIAL (Both [...]

Published 21st October
Apple’s push into the mobile market has been interesting – some say a game change – they have certainly shaken the market up, but have they really delivered the results? If only they had sold as many devices as column inches that they have achieved.
There seems to have been a global obsession with [...]