Published 2nd March
The DUST has settled from this 2010’s mighty industry event – Mobile World Congress (MWC) in Barcelona – yet a FRENETIC interest in EVERYTHING mobile remains. Mobile the HOT topic and a MUST have.
For many ORGANISATIONS it almost seems that if mobile is not on the AGENDA someone is going to be held [...]

Published 14th January
The frenzy has started as organisations jostle for a position in the mobile application hall of fame – ‘Local’ is shaping up to be one of the most hotly contested areas. What is it really going to take to make a mark and how ‘Local’ can you go?
The Apple strap-line resonates – [...]

Published 12th January
Retention of users and usage frequency will become far more important for mobile services and should be central to mobile strategy for many organisations as they start to attempt to deliver real value from mobile.  
Last week I posted about the shocking reality of the retention levels of Apple and Android Applications. Analytics [...]

Published 8th December
As this is such a great follow-on from the article I wrote on  Mobile strategy – iPhone should factor but certainly not dominate. I wanted to share. Post from the great Tomi T Ahonen posted on Communities Dominate brands.
US West Coast ‘Drunk’ on iPhone, yes still drunk, but Android is not ‘the answer’
I [...]

Published 26th November

Below 8 Core principles we typically talk through with our clients when thinking mobile. Get the core right and success rate is greatly improved.
1. MOBILE is already a reality that is growing by the day
2. MOBILE is another channel but it has very different characteristics to fixed online
3. MOBILE = COMMUNICATION & SOCIAL (Both [...]

Published 21st October
Apple’s push into the mobile market has been interesting – some say a game change – they have certainly shaken the market up, but have they really delivered the results? If only they had sold as many devices as column inches that they have achieved.
There seems to have been a global obsession with [...]