Realising the mobile opportunity

The following presentation is one we typically share with Execs when we talk about the opportunity that the mobile channel presents and how to develop and commercialise that channel.   Realising The Mobile Opportunity View more presentations fromIndigo 102.

Local mobile search: Directories vs Google

Directory Publishers Can Beat Google & Co. To Lead In Local Mobile Search & Services If They Provide Actionable Answers Published: May 2008 Author: Martin Wilson In-Brief: Directory publishers are better positioned to deliver compelling location-based information and services than rival portal providers and search engines. At first glance it may appear that the nimble [...]