Carnival of the mobilists #210

 Published by Martin Wilson on 8th February 2010
 
Welcome to the 210th edition of the Carnival of the Mobilists. This week it is the turn of Martin Wilson from Indigo102 to provide his take on a week in mobile. 

With only a week to go until the biggest event of the mobile calendar there seems to be no [...]

Mobile local: the value, the players, the potential winners

Published 25th August
In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value to [...]

Local mobile search: Directories vs Google

Directory Publishers Can Beat Google & Co. To Lead In Local Mobile Search & Services If They Provide Actionable Answers
Published: May 2008

Author: Martin Wilson

In-Brief: Directory publishers are better positioned to deliver compelling location-based information and services than rival portal providers and search engines.

At first glance it may appear that the nimble newcomer Web 2.0 [...]