M-publishing, a future for media owners…

Published 2nd June

Yesterday Camerjam events hosted another great mobile service focused conference. The event titled ‘M-publishing’ focused on the future of publishing in the mobile environment.
The event opened with a great key note from the effervesent Jonathan MacDonald. Below:
The future of publishing June 2010
As you can imagine there was a lot of talk about applications, I don’t how many [...]

The mobile touch web – virtual roundtable

Published 12th May
Mobile. Touch. Web
In the past 15 years technology has changed in ways that no one could have forseen. Now with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable. However… 
A Collaborative vision
If we’re all heading in the same direction why not make use of the [...]

‘iSyndrome’ – Why limit your slice of the pie?

Published 7th April
iSyndrome (ai sindreum) n. a symptom, characteristic, or belief, that building an iPhone application translates to = mobile strategy.

In conversation with leading mobile search expert Peggy Ann Salz, of mSearchGroove (of which I am a Guest columnist), we ended up talking about some of the fundamental challenges that organisations face when defining and [...]

Carnival of the mobilists #217 – the best of mobile blogging

Published 29th March

Welcome to the 217th edition of Carnival of the Mobilists. This week it is again the turn of leading mobile strategist Martin Wilson of Indigo102 to provide his take on a week in mobile.
A week in mobile is never a dull affair.
The mobile buzz has continued in no uncertain terms; two major US [...]

Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March
Guest post published on mSearchGroove 
EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, as I [...]

Carnival of the mobilists #210

 Published by Martin Wilson on 8th February 2010
 
Welcome to the 210th edition of the Carnival of the Mobilists. This week it is the turn of Martin Wilson from Indigo102 to provide his take on a week in mobile. 

With only a week to go until the biggest event of the mobile calendar there seems to be no [...]

Mobile local: the value, the players, the potential winners

Published 25th August
In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value to [...]

Local mobile search: Directories vs Google

Directory Publishers Can Beat Google & Co. To Lead In Local Mobile Search & Services If They Provide Actionable Answers
Published: May 2008

Author: Martin Wilson

In-Brief: Directory publishers are better positioned to deliver compelling location-based information and services than rival portal providers and search engines.

At first glance it may appear that the nimble newcomer Web 2.0 [...]