Tag Archive for New media

US directory publisher: Dex One – brings in the partners

Published 23rd March In the space of just a month (March) US directory publisher Dex One (DexKnows.com) announced what I would consider two progressive online partnerships – Is this a sign of things to come to help them develop their fixed online ambitions? The first gives them Depth – a deal with Yelp, the second Distribution – a deal with CitySearch.   …

What it will take for Traditional players to succeed in The NEW NEW Media world

Published 5th February Key for Traditional media owners to succeed in THE NEW NEW Media world is to determine their unique strenghts and essential characteristics and then focus. If the relevant organisations can understand their unique strengths and the essential characteristics to their offer then there is the possibility of mapping a sustainable future. Digital has changed the landscape for good; time…

The New New Media – changing shape of content (No. 2)

Published 10th November Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The way media is delivered, the way we consume media has changed. It was not that…

The New New Media – changing face of media (No. 1)

Published 12th October Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The emergence of digital technologies has seen to that, more people are reached by media and…

Mobile local: the value, the players, the potential winners

Published 25th August In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value to the consumer. There is…