Seat, Pages Jaunes and Yell Struggle for Ad Sales as Unused books Pile Up

Published 15th December
In 2007, co-founder of Microsoft, Bill Gates said yellow-pages use among people under 50 would drop to zero in five years.
The trend in the decline in usage of paper directories certainly suggests this is going to be a reality, potentially even quicker than Gates suggested.
Visit any apartment building or business centre lobby the [...]

Pages Jaunes – Sets growth not debt as priority

Published 19th November
Yesterday French yellow-pages publisher PagesJaunes said growth was more important than balance-sheet concerns as it wanted the freedom to be part of an expected consolidation among local information providers.
Chief executive Jean-Pierre Remy told an investor conference the group had no debt due until late 2013, and headroom on its debt covenants of more [...]

Offline vs Online – Revenue profile of Directory publishers

Published 2nd November
The past week or so has seen some interesting developments in the European Directory sector. Take three of the largest publishers; Eniro, Pages Jaunes and Yell.
Last week the Swedish Directory publisher Eniro passed a key financial milestone, according to its third-quarter and year-to-date earnings report. Through nine months of 2009, online revenues surpassed [...]

Mobile local: the value, the players, the potential winners

Published 25th August
In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value to [...]