Tag Archive for principles of mobile

8 Core principles when thinking mobile

Published 26th November Below 8 Core principles we typically talk through with our clients when thinking mobile. Get the core right and success rate is greatly improved. 1. MOBILE is already a reality that is growing by the day 2. MOBILE is another channel┬ábut it has very different characteristics to┬ádesktop 3. MOBILE = COMMUNICATION & SOCIAL (Both natural parts of…