Impact of Online video on TV advertising – the future of online marketing

Published 14th August Having recently read about the raging debate at Marketing Week on the potential impact online video will have on television advertising. Yesterday the bus waiting experience came true. Nothing for a while then a couple come a long at the same time. Online video as a promotional medium – broadcasters may well be worried. [...]

London teenager becomes City sensation with his thoughts on media consumption

The thoughts of a London schoolboy, Matthew Robson, on how he and friends consume media has become a sensation among City analysts and media executives desperate to discover the habits of younger generations.