Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March Guest post published on mSearchGroove  EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, […]

Seat, Pages Jaunes and Yell Struggle for Ad Sales as Unused books Pile Up

Published 15th December In 2007, co-founder of Microsoft, Bill Gates said yellow-pages use among people under 50 would drop to zero in five years. The trend in the decline in usage of paper directories certainly suggests this is going to be a reality, potentially even quicker than Gates suggested. Visit any apartment building or business […]

Inside Track: The Race To Deliver Value In Mobile Advertising; Will Publishers “Get” It?

Published 26th November First of Martin’s Inside track columns on mobile. Directly from leading online site mSearchgroove.   Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next […]

Pages Jaunes – Sets growth not debt as priority

Published 19th November Yesterday French yellow-pages publisher PagesJaunes said growth was more important than balance-sheet concerns as it wanted the freedom to be part of an expected consolidation among local information providers. Chief executive Jean-Pierre Remy told an investor conference the group had no debt due until late 2013, and headroom on its debt covenants […]

Offline vs Online – Revenue profile of Directory publishers

Published 2nd November The past week or so has seen some interesting developments in the European Directory sector. Take three of the largest publishers; Eniro, Pages Jaunes and Yell. Last week the Swedish Directory publisher Eniro passed a key financial milestone, according to its third-quarter and year-to-date earnings report. Through nine months of 2009, online […]

Yell Group plc – Board appointment

12 October, 2009   The Board of Yell today announces that Toby Coppel has been appointed an independent Non Executive Director with immediate effect.  Toby (aged 37) was, from April 2007 to December 2008, Managing Director of Yahoo! Europe. He joined Yahoo! in 2001 as Senior Vice President, Corporate Development. He was Chief Strategy Officer from 2006 […]

Yell plans £500m equity offering

Published 23rd September Yell Group (LSE: YELL.L – news) , the company behind the Yellow Pages directories, will launch an equity offering in a bid to raise at least £500m to pay down debt. The group, which is currently struggling under a £3.8bn debt burden, aims to take that down to £3.3bn with the equity […]

Mobile local: the value, the players, the potential winners

Published 25th August In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value […]