Tag Archive for yellow pages

Nokia and Intuit global alliance: Another nail in the coffin for directory publishers?

Published 15th September In the middle of BIA/Kelsey’s Directional Media Strategies 2010 (DMS 2010) conference in Dallas, US and on the eve of the European Association of Directory Publishers (EADP) conference in Venice, Italy – an announcement from Nokia, the largest mobile player in the world, and Intuit, a leading provider of business solutions for small and medium-sized businesses. The two are to team…

Double Digit Growth of Local Mobile Usage, but what are the Traditional players doing about it?

Published 29th July Study Shows Double Digit Growth of Local Mobile Usage, Unlocking Access to Younger, Wealthier, On-the-Go Consumers “A US report published today by Comscore and the Yellow Pages association has shown that Consumers looking for local businesses are increasingly turning to their mobile devices to access Internet Yellow Pages and local sites, while similar local searches performed on…

Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March Guest post published on mSearchGroove  EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, as I pointed out during…

US directory publisher: Dex One – brings in the partners

Published 23rd March In the space of just a month (March) US directory publisher Dex One (DexKnows.com) announced what I would consider two progressive online partnerships – Is this a sign of things to come to help them develop their fixed online ambitions? The first gives them Depth – a deal with Yelp, the second Distribution – a deal with CitySearch.   …

123people acquired by Pages Jaunes

Published 22nd March According to investir.fi and a number of other reliable sources the world’s leading people search engine 123people, from Austria, has been acquired  by the leading French yellow pages company Pages Jaunes. Financial terms of the deal have not been disclosed. Although rumor is from EUR 10 to 15 million. 123people was profitable, but they will not reveal specific financial details. 123people was…

Offline vs Online – Revenue profile of Directory publishers

Published 2nd November The past week or so has seen some interesting developments in the European Directory sector. Take three of the largest publishers; Eniro, Pages Jaunes and Yell. Last week the Swedish Directory publisher Eniro passed a key financial milestone, according to its third-quarter and year-to-date earnings report. Through nine months of 2009, online revenues surpassed offline (print revenues),…

Media: It is a control thing!

Published 5th October Partnerships and Joint ventures have to be a way forward. I previously wrote about how the market opportunity in the new media world will be realised by the those that have grown up around the digital environment – the indigenous – as they are the ones that are most likely to get it and understand how the…

Yell plans £500m equity offering

Published 23rd September Yell Group (LSE: YELL.L – news) , the company behind the Yellow Pages directories, will launch an equity offering in a bid to raise at least £500m to pay down debt. The group, which is currently struggling under a £3.8bn debt burden, aims to take that down to £3.3bn with the equity raising, before paying off a…

Mobile local: the value, the players, the potential winners

Published 25th August In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value to the consumer. There is…