Mobile web users deserve better

In 2010, online traffic from mobile was 3%, it’s now 52%. A staggering 1,600% increase in just four years. This growth shows no sign of slowing. If mobile users are not the majority of your online audience today they soon will be. As more and more of us become reliant on our mobiles to run our busy lives, increasingly I ask…

‘iSyndrome’ – Why limit your slice of the pie?

Published 7th April iSyndrome (ai sindreum) n. a symptom, characteristic, or belief, that building an iPhone application translates to = mobile strategy. In conversation with leading mobile search expert Peggy Ann Salz, of mobileGroove (of which I am a Guest columnist), we ended up talking about some of the fundamental challenges that organisations face when defining and developing a mobile…

Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March Guest post published on mSearchGroove  EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, as I pointed out during…

8 Core principles when thinking mobile

Published 26th November Below 8 Core principles we typically talk through with our clients when thinking mobile. Get the core right and success rate is greatly improved. 1. MOBILE is already a reality that is growing by the day 2. MOBILE is another channel but it has very different characteristics to desktop 3. MOBILE = COMMUNICATION & SOCIAL (Both natural parts of…

The New New Media – changing shape of content (No. 2)

Published 10th November Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The way media is delivered, the way we consume media has changed. It was not that…

Mobile strategy – iPhone should factor but certainly not dominate.

Published 21st October Apple’s push into the mobile market has been interesting – some say a game change – they have certainly shaken the market up, but have they really delivered the results? If only they had sold as many devices as column inches that they have achieved. There seems to have been a global obsession with the iPhone. From…

The New New Media – changing face of media (No. 1)

Published 12th October Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The emergence of digital technologies has seen to that, more people are reached by media and…

Going Mobile? 4 Initial Thoughts on Mobile You Need NOW!

A great posting from MobileWeb Company, a leading specialist marketing and services provider that truly understands mobile. Full article from Mobileweb Company: Here. Does mobile feature in your marketing mix? If not, you’re potentially missing a serious opportunity to engage consumers. According to Forrester Research you are likely to be in the minority, 3 out of 4 marketers have suggested that they will…

Media: Future of FREE and Advertising

 Published 19th October Two very interesting interviews with Martin Sorrell, WPP CEO. Well woth a few minutes of your time. The first, Sorrell is asked about the content and gives his views on why FREE does not work: The second, he gives his views on the future of advertising:    Published by Martin Wilson Martin Wilson – has been involved in…

241st Carnival of the Mobilists

Published 18th October  Welcome to the 241st edition of Carnival of the Mobilists. This week it is again the turn of leading mobile strategist and marketer Martin Wilson of Indigo102 to provide his take on a week in mobile. A week after celebrating its 5th anniversary it is great to see the Carnival alive and well and conveying aspects of…

239th Carnival of the Mobilists

Published 30th September Greetings and welcome to the 239th Carnival of the Mobilists. This week Eric Chan (@mobileslate) hosts a double-shot of Carnival of Mobilists, all right before the 2010 CTIA Fall San Francisco Conference.  An excerpt: “First double-shot: Martin Wilson over at Indigo 102 starts us off and writes about the next Nokia and Intuit global alliance: Another nail in the…

Microsoft Windows Phone 7 – great, but stop the cheap pot shots

Published 27th September Less is more with Microsoft Windows Phone 7  The new marketing campaign for Windows Phone 7 has emerged. It seems that the message Microsoft is trying to push is that you’ll get more done with less! The adverts attempt to push the simple interface and contrast that of its rivals that require their owners to bury their head in their…

Number of Mobile Internet users set to boom in the UK

Published 24th September 36% of UK Mobile Consumers plan to use the Mobile Internet in Next Year The latest European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found over a third of UK consumers plan to use the mobile Internet in the next year. The research shows high interest in mobile websites, with an average of 28% of…

MMA: Quarter of Consumers More Likely to Respond to Advertising If Offered A Mobile Response Option

Published 23rd September A recent European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found on average a quarter of consumers would be more likely to respond to advertising in any media if it allowed them to do so using their mobile device. The findings of the study should be a wake-up call to advertising and media…

Seven Shortcomings That Can Wreck Your Mobile Strategy

Published 23rd September  The latest column post from our Managing Director – Martin Wilson –  mSearchgroove; the leading source of analysis and commentary on mobile search, mobile advertising, and social media.  Seven Shortcomings That Can Wreck Your Mobile Strategy – Not just saying whats wrong, but suggesting solutions. Link to post on msearchgroove: Here Column post What are the pitfalls to watch when…